FromWord
The Ape Shape
Convey the values in the brand imaginary and context, this was the challenge while creating the branding of The Ape Shape
Client:
The Ape Shape
Year:
2024
Service:
Brand Identity
Timeline:
1 month
Logo design
From the idea of merging the image of the ape with a gym tool, the concept of using a kettlebell as the primary form to represent the animal’s typical facial expression was born. This also refers to the power and explosiveness inherent in the gorilla itself and in those who train through The Ape Shape.
Brand in action
Translate the brand elements and values into the physical world by applying them to practical, tangible items that showcase the brand’s essence and purpose.
Typeface
The chosen typeface reflects the brand’s intended feel: it is clean and straightforward at first glance, but can become bold and dynamic when needed, mirroring the brand’s powerful and assertive nature.
Color Palette
The selected colors boldly emphasise the brand’s desire to stand out, with vibrant and prominent hues that underline key activities and ensure high visibility.
