Refresh the brand identity and close the gap between the younger generation and an aged product, maintaining the core and distinctive traits of an historical family based company.
Client:
F.lli Belotti
Year:
2023
Service:
Rebranding
Timeline:
4 months
Identity
Blending tradition and innovation values through brand communication.
Label
Refresh the visual look of the products, completely redesigning the labels and their application.
Catalogue Design
Present and let discover the products thanks to a complete but minimal catalogue.
Brand Identity
Translate natural and cultural values into appealing colors and typefaces.