FromWord
Bottega Iberica
Enhancing the authenticity and quality of Iberian products, bringing the atmosphere of historic Spanish shops to the heart of Milan through a unique brand that creates its own territorial culture.
Client:
Bottega Iberica
Year:
2024
Service:
Brand identity - Store design - Ecommerce
Timeline:
8 months
The Logo
The logo pays tribute to the graphic style of traditional Spanish shops, featuring bold yet welcoming lettering. Its design echoes handcrafted signage, giving it an authentic and recognizable character. The balance between classic shapes and a contemporary touch makes it versatile and suitable for any application.
The brand, adapted
The identity extends to shopping bags, labels, and tags, transforming every detail into a storytelling element. The bags, prominently displaying the logo, become a distinctive mark that continues the brand experience beyond the store. Labels and tags reinforce the artisanal feel, using materials and textures that evoke authenticity and product care.
The Physical Space
Bottega Iberica’s store is an extension of its brand. The interior design reflects Spanish tradition with references to colours, warm tones, and carefully crafted signage. The branding seamlessly integrates into the retail space, guiding customers through a visual and sensory journey that highlights the quality and origin of the products.
The brand territory
Every aspect of Bottega Iberica’s branding is an homage to Spanish culture. From a color palette, inspired by Iberian markets, to materials that evoke artisanal craftsmanship, down to the typography reminiscent of historic shop signs. The result is an identity that tells a story of passion, taste, and authenticity—building a bridge between Spain and Milan.
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