FromWord
Patagonia Worn&Wear
Changing the brand language, through a design process that relies on the company’s data and information as the main lever of communication.
Client:
Patagonia
Year:
2024
Service:
Data-driven Design
Timeline:
2 weeks
Store bag
Transform the results of the initiative into phisical items like shopping bags. These utility objects allow participants to proudly showcase their choices and inspire others with their commitment.
Repair kit
Use clever, engaging gadgets that promote a sense of participation through practical actions, helping reduce environmental impact while empowering individuals to actively drive change.
Bracelet
This tool extends the long-term conversation, symbolising the type of repair made and the resources saved, creating a lasting reminder of the impact.
Billboard and Communication
Leverage mass communication with clear, powerful messaging in a way that fully highlights the brand’s information, allowing them to be expressed and maximised.
